If you're an entrepreneur with an eye toward opening a franchise, it's crucial to carefully assess what goes into franchise ownership. There are many pros and cons to owning a franchise, and it helps to understand both sides of the coin before making a decision. To give you an idea of what to expect, the Lexington Chamber of Commerce offers the following guide. What are the Pros of Owning a Franchise? There are several advantages to owning a franchise, including: Less Risk. When you